Fashion
Fashion is a dream artfully stitched with fabric and ambition.
HALSTON
Reinvigorating one of the most iconic American premium fashion brands, HALSTON. Building relevance, higher lifetime value with a new younger, more engaged and affluent core millennial consumer.
HAUTE HIPPIE
Relaunched Haute Hippie with an entirely new brand strategy to reclaim elevated Gypset style, a marketing campaign to develop affinity with influencers and a new content strategy showcasing the Haute Hippie lifestyle.
PLANET BLUE
Re-compassed the brand to its rich Malibu Born origins, profiled most-valuable customer segment by stores to improve customer experience, created its brand book, developed its first social first content campaign with omni-channel sales, attained two features in WWD.