Planet Blue
Re-compassed the brand to its rich Malibu Born origins, profiled most-valuable customer segment by stores to improve customer experience, created its brand book, developed its first social first content campaign with omni-channel sales, attained two features in WWD.
“The way we design our collections and merchandise our stores reflect the DNA of who we are, what a coastal style of living means and to be a Malibu-born brand.”
