Halston
Reinvigorating one of the most iconic American premium fashion brands, HALSTON. Building relevance, higher lifetime value with a new younger, more engaged and affluent core millennial consumer.
Effortless
Generating 2X AOV in 12 months and doubling full-price sell through.
Initiated and drove full lifecycle marketing across all digital channels and consumer touch points; lead generation, acquisition, repeat and loyalty, influencers, celebrity styling, PR, SEO, SEM, Search and Social. Developed a new content strategy and brand voice that attracted a relevant younger customer following.
Recruited and managed a full service in-house creative team responsible for all Creative content, Digital media, Email marketing, Ecommerce, Photography, Social Media, Copywriting and Retail events.
Surpassing fashion retail industry growth averages in 2018 and spearheading the brand evolution to regain resonance with future customers. Total company growth in 2018 was +52% vs LY and e-commerce +43% vs LY with 15% less budget versus prior year.
“Angela is a rare marketing partner with an exceptional creative point of view. She has been instrumental in re-energizing the Halston brand to connect with a younger, more cultivated customer. Angela is a natural leader who engages across multi-disciplinary teams to achieve shared goals. Strategically adept and operationally savvy, she knows how to achieve results at the speed of digital.”
