Care By Design Ratios
Relaunched Care by Design Ratios line with an education-first “More than Ever” integrated campaign with the most CBD rich formulation California, to overtake category leader Papa & Barkley on units and dollar sales in first six months.
Spearheaded the development and launch of the brand’s most potent sku, 1:1 MAX, a 1,000mg THC to 1,000mg CBD tincture. This product was a hit and went on to win 1st place at the 2022 Emerald Cup.
Available in tinctures, soft gels, gummy bites, vape cartridges and pain cream, the enhanced formulations offer the widest array of ratios and the highest cannabinoid content on the market, including a new 40:1 Ratio of CBD to THC for those seeking strong CBD relief and the benefits of full-spectrum cannabis without the intoxicating effects. 40:1 tincture grew to become the #8 product on Headset in California.
In first 12 months, widened the gap between Care by Design and Papa & Barkley in category sales, as reported by Headset.
"Angela brings a special talent to making a company more effective. With new product launches and growth initiatives cross functional collaboration was required and Angela was adept at orchestrating the processes needed to make these programs successful. As a senior executive, Angela leads the way when it comes to bringing technology into the business. She was responsible for our first CRM – customer relationship management tool, Hub Spot and the support and integration with our ERP system. She also defined and implemented how we would use digital marketing to support customers B2B and consumers B2C."
